Vivid City — Chinese Advertising Law Do’s and Don’ts

Your media planning-and-buying partner for China


Chinese Advertising Law Do’s and Don’ts

At the end of 2018, a huge fine, reported to be 12.5 million Chinese Yuan (equals to 1.86 million USD), by the Beijing government to one of the online second hand car trading websites made some noise in the Chinese advertising circle. The fine was based on an advertising slogan in their ad, which stated “Industry lead based on sales figures in our first year of establishment”, which has been proven to be a false statement.

Back in 2015, the Chinese government has reviewed the People’s Republic of China (PRC) Advertising Law and added a number of detailed regulations to control the advertising industry. Some brands have been digging deep into the regulations to avoid getting into trouble, while others took chance. But this fine by the Beijing government drew attention back to the PRC Advertising Law.

Raj Eiamworakul 702878 Unsplash

What are the key points to look out for when creating your Chinese advertisements?

Here at Vivid City, we are constantly advising our clients on their creatives based on regulations of PRC Advertising Law. Want to make sure your ads in China are in line with the Advertising Law? Talk to our native Chinese speakers and get some instant feedback.


  • Our Screens
    • Beijing Advertising Screens
    • Chongqing Advertising Screens
    • Shanghai Advertising Screens
    • Guangzhou Advertising Screens
  • Who We Are
  • China Advertising
  • Blog & News
    • Vivid City secure new mega screen in Shanghai
    • Seoul screen owner summary
    • Tokyo screen owner summary
    • Singapore screen owner summary
    • Vivid City creates strategic alliance with Arqe Agency in BENELUX.
    • Get to Know: Beijing
    • Chinese Advertising Law Do’s and Don’ts
    • Vivid City secure iconic Metro City globe screen in Shanghai
    • Get to know: Shanghai
  • Our Projects
  • Get in Touch
  • Privacy & Cookies
  • Chongqing Guanyinqiao Maoye Department Store video
  • Turkish Airlines + Vivid City
  • Drone opportunities
  • Book Depository
  • Michelin + Vivid City
  • Evonik
  • Hungarian Tourism _ Chicago and New York
  • Saudi Ministry Of Culture
  • Lacoste + Vivid City
  • Hungarian Tourism + Vivid City
  • Philippines Tourism + Vivid City
  • Thierry Noir
  • Indonesia Tourism
  • Guangzhou Grandbuy video
  • Case Studies
  • Italian Trade Agency + Vivid City
  • Italian Trade Agency + Seoul
  • Italian Trade Agency + Tokyo
  • Italian Trade Agency + China
  • Italian Trade Agency + London
  • Italian Trade Agency + New York
  • Italian Trade Agency + Los Angeles